Yeah, being a comic creator myself, i totally agree with you. I have a strong appreciation for the work you put into creating your comic, and I wish people would appreciate the storytelling aspect of it.
However, the business side of me tends to feel that as long as you are getting readers, who cares about their motivation? With each new reader, you have the potential for such a larger audience.
But still, read comics for the content, not some goofy fetish. Well, besides a comic book fetish!